Post by account_disabled on Dec 24, 2023 6:17:08 GMT -4
Therefore, define your segmentation criteria so . Here are some ideas you can use to segment. demographic characteristics e.g., location, age, gender, among others. interests e.g., people who like swimming, for a sports e-commerce. interaction history e.g., old customers who have not purchased for year. stage of the funnel or example, people who have already requested a quote. There are several possibilities. Think about the segmentations that make sense for your strategy and the type of text you are writing newsletters, nutrition streams, among others.
What content or offers are you going to send? Have you thought about Special Data what you are going to send to your recipients? Content is the essence of email marketing , it is what engages, it is what will make you achieve your objectives or not, so it must be well thought out when planning. Of course, it all depends on the type of email you want to create. In nutrition streams and newsletters, for example, you can use content that the brand already has (on the blog, YouTube, social networks) to address a topic. In promotional and transactional emails, it is important to know the user's interests and history to recommend offers that are relevant to them.
When are you going to send the emails? How often? Sending frequency is crucial to the success of email marketing. Many users are uncomfortable with the insistence, but you also can't stay away for long. Therefore, you must find that balance, especially in recurring sending formats such as newsletters and promotional ones. Also, think about the best days for it. According to Campaign Monitor , Tuesday is the day with the highest opening rate (but also with the highest percentage of unsubscribes). This can vary greatly depending on your audience and area of activity, so it's important to test to find out.
What content or offers are you going to send? Have you thought about Special Data what you are going to send to your recipients? Content is the essence of email marketing , it is what engages, it is what will make you achieve your objectives or not, so it must be well thought out when planning. Of course, it all depends on the type of email you want to create. In nutrition streams and newsletters, for example, you can use content that the brand already has (on the blog, YouTube, social networks) to address a topic. In promotional and transactional emails, it is important to know the user's interests and history to recommend offers that are relevant to them.
When are you going to send the emails? How often? Sending frequency is crucial to the success of email marketing. Many users are uncomfortable with the insistence, but you also can't stay away for long. Therefore, you must find that balance, especially in recurring sending formats such as newsletters and promotional ones. Also, think about the best days for it. According to Campaign Monitor , Tuesday is the day with the highest opening rate (but also with the highest percentage of unsubscribes). This can vary greatly depending on your audience and area of activity, so it's important to test to find out.